Product Manager who ships

I turn ambiguity into products. From 0→1 SaaS platforms to growth experiments that move metrics, I combine user research with hands-on execution across B2B, consumer, and AI.

$450K+
Revenue Generated
59%
CPA Reduction
41%
Activation Lift
Companies I've worked with
Microsoft Makini Knowde Mayk.it IBM Robinhood Vibe Science JAK Labs Kuaishou Shokz BrandTuitive
Featured Work

Case Studies

Makini · Seed-Stage B2B SaaS

Building a $450K SaaS Platform from Scratch

Associate Product Manager · Nov 2022 – Sep 2023

$450K
Deal Closed
5 mo
Time to Ship
50%+
Time Saved

Maritime client (ABS) asked us to productize our data factory services into a self-serve platform. I owned the product from conception to launch—scoping requirements across 9 stakeholder groups, managing a global cross-functional team, and shipping 50+ features in 5 months. The platform was later acquired.

The Challenge

  • True 0→1: company had never productized this service before
  • Limited customer access for discovery (new revenue line with few existing users)
  • Had to align engineering, ops, QA, and leadership on requirements

What I Did

  • Used internal ops team as proxy users when direct customer access was limited
  • Created prioritization survey to quantify must-haves vs wants across stakeholders
  • Defined 3 core features: Hierarchy Builder, OEM Library Matching, Export
View Full Case Study →
Mayk.it · Music Creation App

Finding Early Adopters Through Data-Driven Personas

Growth Product Marketing Manager · Aug 2021 – May 2022

18→42%
Retention
59%
CPA Reduction
$67K
Spend Saved

Early-stage startup struggling to find product-market fit with 18% retention. I ran user research on 41 super-users (31-76 active days), built data-backed personas, then translated those insights into targeting parameters that transformed paid acquisition efficiency.

The Challenge

  • Low retention (18%) despite high download volume
  • Discovered many "active users" were children spamming, not real creators
  • No clear understanding of who actually retained and why

What I Did

  • Manually analyzed 41 super-users: reviewed profiles, content, linked socials
  • Built data-backed persona: Juice Wrld-type trap artists (24% of super-users)
  • Key insight: "super users need listeners"—they create but lack audience
  • Translated personas into targeting parameters, A/B tested messaging by segment
View Full Case Study →
Knowde · Series C B2B Marketplace

Driving Account Activation Through Experimentation

Product Manager Intern · Feb 2024 – Jun 2024

41.1%
Activation Lift
100+
F500 Sign-ups

World's first B2B chemical marketplace ("Amazon for chemicals"). Owned activation experiments—ran Statsig-driven A/B tests on paywall placement and sequence, designed discovery features, and represented product at Paris and NYC tradeshows.

Features Shipped

  • Compatible Products—helps buyers find complementary chemicals
  • Regional Availability Filters—critical for B2B where shipping costs matter
  • Homepage redesign + banner ad placement optimization

Key Learnings

  • B2B buyers need to see value before committing—paywall sequencing matters
  • Domain-specific features (regional filters) outperformed generic discovery
  • Field exposure at tradeshows gave direct insight that informed feature design
View Full Case Study →
JAK Labs · Medtech Wearable

GTM Strategy for Pre-Launch Wearable

Marketing Consultant · Contract

3
Segments Tested
6
Competitors Analyzed

Founder had a prototype and ambiguous goals. I helped consolidate business vision, conducted user interviews with PTs/trainers/physicians, ran competitive analysis (DorsaVi, HingeHealth, Nextiles, etc.), and built a Q2 marketing plan with segment testing framework.

Key Insight

  • "Targeting consumers can drive demand for B2B decision-makers"—from physician interview
  • Personal trainers and athletes more likely early adopters than clinicians
  • Case studies recommended by interviewees for social proof

Deliverables

  • Competitive & industry analysis (SWOT for 6 competitors)
  • User interview synthesis with actionable insights
  • Segment testing plan: Athletes, Personal Trainers, Physical Therapists
  • A/B test framework for messaging validation
Vibe Science · Neurotech Startup

Alpha Testing Infrastructure for Brain-Wellness Wearables

Product Lead (Contract) · Aug 2025 – Present

10 days
Time to MVP
10+
User Interviews

Pre-launch neurotech startup developing brain entrainment wearables. Built end-to-end research flow connecting biosignals (HRV/EEG) with user-reported outcomes. Designed data capture system with privacy-first architecture for alpha testing.

The Challenge

  • No research infrastructure existed—needed to validate device from scratch
  • Had to balance clinician workflow requirements with consumer UX
  • Sensitive health data required privacy-first approach

What I Did

  • Conducted 10+ user interviews, translated insights into UX wireframes
  • Partnered with engineering, clinicians, and exec team on requirements
  • Built scalable testing protocol that can expand from alpha to beta
  • Delivered MVP research flow in first 10 days
Beyond Work

Impact Projects

Founder

SavingTakeouts

Pandemic project: noticed immigrant-owned businesses struggling with tech adoption and language barriers. Built nonprofit providing free custom websites and marketing.

Impact: Reached 4,000+ at launch. Gave students who lost internships real experience.
2nd Place · Ascend National Hackathon

Etit

Designed app rewarding unbiased reviews to level playing field for small businesses. Sponsored by Facebook, IBM, Cognizant.

Problem: Reviews monopolized by Google/Yelp, hurting businesses without ad budgets.
Ambassador Program

Mayk.it Student Growth

Pitched $2,400 test budget. When CEO cut it, advocated with data and risk mitigation. Secured approval.

Result: 100+ ambassadors in 3 months. Became reference for future programs.
Microsoft Research Asia

AI for Mental Health Diagnosis

Leading research on generative AI for depression/anxiety diagnosis. Built automated pipeline processing 200+ datasets.

Efficiency: 67% reduction in data cleaning time through Python automation.
About

The Full Story

Joyce Chan is a product builder focused on turning complex problems into practical, human-centered technology.

Her work spans early-stage startups to enterprise research, with a consistent thread: leading products from zero-to-one and partnering across disciplines to ship meaningful, real-world outcomes.

Originally trained in marketing, Joyce developed a deep respect for understanding how people actually behave, not just what they say. Today, that foundation shapes how she builds: combining user research, data, and strong execution instincts to move products forward quickly and thoughtfully. That curiosity about human behavior and systems led her to pursue graduate research as a Schwarzman Scholar at Tsinghua University, where she completed a Master’s in Global Affairs and explored how large language models can support mental health screening while addressing bias and ethical concerns.

She is building Smart Attorney, an AI-powered platform that helps immigration lawyers automate extreme hardship waiver affidavits, a process that can take weeks and cost families tens of thousands of dollars. The project reflects her long-term interest in using technology to improve access to critical systems, influenced by her early volunteer work supporting immigrant communities in New York.

Born and raised in New York City, Joyce speaks Cantonese, Taishanese, Mandarin, and Japanese, and is most energized by building products that combine technical rigor with real human impact.

0→1 Product User Research A/B Testing Growth Marketing B2B SaaS Generative AI Cross-Functional Leadership SQL Python Figma Statsig

Education

Tsinghua University, Schwarzman College

M.A. Global Affairs · AI & Emerging Tech · 2025

1 of 150 from 4,000+ applicants

Waseda University, Tokyo

Exchange · School of Commerce · 2022–2023

Gilman Scholar · CV Starr Fellow

Harvard Business School

Summer Venture in Management Program · 2023

Baruch College, CUNY

B.B.A. Marketing · Minor: Asian American Studies

Dean's List · Provost Honors Scholar

Microsoft Research Asia

Graduate Researcher · Gen AI for Mental Health

Languages

Cantonese · Taishanese · Mandarin · Japanese

Social Proof

What People Say

"Joyce played a key role on our marketing team by driving our creative operations. Her efforts helped us define our core audiences which resulted in us saving $100k in ad spend."

Ubaid Rahman
Ubaid Rahman
Head of Growth, Mayk.it

"Joyce brought enthusiasm and fresh ideas to the challenge of helping IBM create more efficient communication of client insights from marketing to the sales organization."

Matthew Herr
Matthew Herr
Top Account Field Marketer, IBM

"Joyce is a great team player and fast learner with positive attitude. She is always driven, adaptable and comes up with different perspectives to achieve the goal."

Sunny He
Sunny He
Head of Creator Operations, TikTok

"Joyce was instrumental in helping put together marketing and product strategy for one of our clients building a wearable device. She also helped us in conducting user research as well as user interviews. Very knowledgeable and versatile."

Rustam Aliyev
CEO, Bytecraft

"Joyce is sharp, energetic and always full of new ideas. Her proactivity and ability to find solutions quickly has made a significant contribution to our projects. She will be an asset to any company."

Aisulu Murzabekova
Product Manager, Makini
Let's Connect

Ready to build something?

joycechan214@gmail.com